Exploring the heritage of Pendleton Whisky with Tia Bledsoe
Tia Bledsoe and the US Navy Leap Frogs at the Pendleton Roundup. Photo courtesy of Pendleton Whisky.
Immerse yourself in the world of Pendleton Whisky through the eyes of its Brand Heritage Director, Tia Bledsoe. Tia’s passion for Western tradition and commitment to authenticity have helped shape the legacy of this iconic brand. With more than twenty years under her belt as a Pendleton team member, Tia brings a wealth of experience and a genuine love for the rodeo lifestyle to every aspect of her work.
The Pendleton Whisky Legacy
Pendleton Whisky is more than just a spirit; it’s a living symbol of Western heritage. Since its inception, the brand has thrived by honoring its heritage in the Western lifestyle while fostering innovation and growth.
"It's about more than just whiskey," Tia explains. "It's about preserving a legacy, celebrating a lifestyle, and staying true to our roots."
Photo by Heath Herring, courtesy of Pendleton Whisky
Tia’s journey has not always been easy—navigating a male-dominated industry requires tenacity and vision—but her dedication to the code of the West has helped Pendleton Whisky carve out a unique place in both local and global markets.
Where Spirits Meet Western Sports
Pendleton Whisky’s ties to the rodeo run deep, from roots at the historic Pendleton Roundup to partnerships with legendary events like the National Finals Rodeo, Cheyenne Frontier Days, and the Cody Stampede. Tia’s stories capture the camaraderie and vibrant spirit at the heart of Western sports.
"These events are the heart and soul of what we do," she shares. "The relationships we build with the athletes and fans are invaluable."
Beyond the arena, Pendleton Whisky invests in the community through collaborations with organizations such as Western Sports Foundation. By supporting rodeo athletes and preserving cherished traditions, the brand fulfills its promise to give back and nurture the Western lifestyle.
The Pendleton Roundup: Tradition and Influence
No discussion of Pendleton Whisky is complete without celebrating the Pendleton Roundup, an event that embodies Western culture and showcases the brand’s commitment to heritage. As the Official Whisky of Pro Rodeo, Pendleton reaches audiences far beyond the Pacific Northwest, even inspiring international interest, but their hometown event holds a special significance for Tia.
Photo by Heath Herring, courtesy of Pendleton Whisky
"The Pendleton Roundup isn't just an event; it's a cultural cornerstone," Tia notes. "It's where our commitment to Western heritage truly shines."
Community, Authenticity, and Giving Back
Tia’s work with Pendleton Whisky is grounded in a deep appreciation for community. Whether raising a Rodeo Rita with friends or supporting athletes behind the scenes, her dedication shines through.
"Giving back is at the core of what we do,” Tia explains. “Supporting our communities and the athletes who bring these traditions to life is incredibly rewarding."
Photo by Heath Herring, courtesy of Pendleton Whisky
Join us in celebrating Tia Bledsoe’s vision and Pendleton Whisky’s enduring legacy by tuning in to Episode 34 of Beyond the Rodeo. Whether you’re a lifelong rodeo enthusiast or simply curious about the intersection of whisky and Western sports, you’ll love hearing the stories, traditions, and passion that make Pendleton Whisky truly remarkable, direct from Tia herself.
Listen now online or anywhere you stream podcasts!