Positive Times Project

Presented in partnership with

Nominate someone who exemplifies positive times

American Hat Company and Western Sports Foundation believe in the power of positivity—and how it spreads one person at a time, when someone chooses to show up with kindness, grit, and heart. We know those people are everywhere in the Western world—and now’s your chance to shine a light on them.

Nominate someone you know who lives out the Positive Times (+x) mindset.
One standout nominee will be chosen to receive a custom American Hat and a prize package from WSF. Let’s share their light with the world.

This won’t take more than a couple of minutes. Just share a few quick details and help us shine a light on the good.

About positive Times

Keith Maddox redefined American Hat Company as it is today. He lived his life guided by the “Positive Times” mantra, a philosophy rooted in seeing the good in every person and situation. Originally his cattle brand, the ➕✖️ symbol became a reflection of Keith’s positive spirit and continues to serve as a guiding principle for the business, ensuring that every hat sold represents more than just style; it embodies a way of life. Positive Times is a daily choice and reminder to renew yourself to begin again and put positive energy into the world you touch.

Watch the video below to learn more about Positive Times.